About Proof&Co.

Proof&Co. is a research-based media company taking a data-driven approach to observing, documenting, and mapping the current and ever-changing landscape of independent typography. It’s data, analytics, critique, discussion, and storytelling for type, all in service of a healthier, more colorful industry. Proof&Co. started in 2018 with the weekly newsletter and a mission to continually explore and map out the landscape of the type industry.

So, what’s the hook? For us, it’s about Time. We believe the best map of the type industry exists in the context of time. We’re interested in more than just the what and the how of the type business, but in the when, too.

When a typeface or family was released matters: It matters to graphic, brand, and web designers who are looking to use the latest typographic styles to stay on top of the cultural curve. It matters to type designers and foundries who work for months, if not years, on type families and rely on timely discussion and knowledge to market their products. It also matters to students, scholars, archivists, and critics of typography who help us shape our view of the world of design. We hope the series of newsletters, reports and podcasts we create help illuminate this idea of timeliness in type, and act as a sound reference point as the arrow of time hurtles forward ever-faster!

Kyle Read

Co-founder, design director, general type nerd

Kyle is an art director, studio founder, and type designer operating Badson Studio and the Badson Type Foundry from Denver, CO. Over a decade in the type industry supporting brands, designers, and customers has forged a belief in the power of type to elevate, empower, and evolve everyone.

Research & Track Releases

One of the largest motivations for Proof&Co. is to gain a view on the world of typography through the lens of time. We aim to chronicle independent releases as they happen in the form of our Weekly Newsletter. Subscribers learn of the latest releases from independent type foundries, creating a compendium or ledger that can then be referenced to illuminate a new story of type through time.

Chronicle RESOURCES

We’ve found that type people are cut from a different cloth, and most everyone has an inner archivist or collector. We think there should be an easier way to find what you want to know about typography, so we’re building our Resources page to serve as a hub of lists and links to those already established collections and resources. Ultimately, the goal is to create more and easier access to the richness of the craft, and to lift up under-heard voices and folks far more knowledgeable than us.

Industry REPORTing

We’ve been a fly on the wall in the world of type for a few years now, and wow are we seeing a lot! We’re applying our statistical approach to the type world by publishing Annual Reports and insightful deep-dives for everyone to benefit from. We’re curious about the economics of the type business, the cultural shifts in type-buying audiences, and the bigger picture story of how the type world is really growing year-over-year.

Make lots of Lists

Nothing better than a good list, right? Many type design blogs are successful in featuring fonts being used out in the world, but few are helpful in putting all of those headlines in context. Our goal of being a helpful resource for understanding and discovery in the world of typography is fulfilled by our Concierge Lists, where the world of type is curated and grouped together by common themes, ideas, or genres. So, if you’re curious about a specific corner of the type world, we aim to have a list for that. Have an idea for a list you’d like to see? Shoot us an email.

Type Makers & Sellers

…….

Type Buyers & Users

………

Email Contact:

hello [at] proofco [dot] xyz

Twitter:

@proof_and_co